The Hugo Boss brand is synonymous authentic and high-quality products with a classy design and luxury image. This is not only reflected in the Hugo Boss collections, it has also been translated into a new store concept with tight, strong lines, top-level finishing, fine details and everything in sober, elegant colours – white, grey and black.
Store3D was brought in to realise the first two stores in the Netherlands on the basis of the new concept. In close cooperation with the professionals of Hugo Boss Benelux, Store3D converted the existing store in Breda and built a completely new store in Den Bosch. Hugo Boss was responsible for the design, Store3D produced the working drawings and oversaw the construction work.
The special feature of this project was that work took place in both locations simultaneously and the stores opened one week after each other. Store3D’s clearly defined and feasible scheduling enabled everything to be finished and completed on time to the high standards demanded by Hugo Boss.
On to the next store!