The Polo Ralph Lauren brand positioned in the decidedly high-end retail segment already had several flagship stores in major cities all over the world, including for example, New York, Chicago, Hartford (CT), Tokyo, Moscow, Paris, Milan and London. When it was finally Sweden’s turn, a new store was built in Stockholm. A whole world full of luxurious fashion and a number of the illustrious designer’s most notable brands are on show here to the general public.
What makes these stores stand out so strongly from other fashion outlets is explained in one of Ralph Lauren’s almost legendary quotes, “Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever”. Clients like this imposing internationally operating fashion retailer do not come along every day and when you win a tender involving designing and building a Ralph Lauren store you deserve a big pat on the back. Store3D was as pleased as punch to be given the assignment to develop the flagship store.
The time to completion was fifteen weeks. One of the reasons Ralph Lauren chose Store3D was our experience in international logistics, which meant that we had to work very closely together with partners from various countries. This type of project fits Store3D like a glove. The Stockholm store is characterised by the excellent quality of the finishing and the materials.