A new formula
In 2016, Tempur introduced a new formula. Store3D rolled out the new formula designed by architect William van Esveld in the Netherlands and Belgium. More than 20 shop-in-shops have now been created.
Timeless tranquillity and warmth
The elements used in the new concept are timeless tranquillity and warmth. Matching and coordinating the colours, materials and images has created a quietly subdued brand experience that is completely in keeping with Tempur’s products. The high-quality and luxurious look of the interior ensures that customers feel relaxed.
The following elements were used to help create a tranquil ambience:
- Soft retail LED lighting
- Illuminated visuals
- Taupe and grey hues
- Wood for the warmth it projects
- Zone for relaxation and quiet conversation
- Stylish wall coverings
Sleep Experience Center
The Sleep Experience Center also projects the warm and calm atmosphere of the rest of the store. This is where customers can touch, feel and try out Tempur’s products.
Would you like to know how we rolled out this concept in the flagship store Tempur Villa Arena? Click here.