In 2014, Sjoerd Panis of ZieZo Opticians in Oisterwijk, decided the time was ripe to move from a ‘B’ to an A location. He contracted Store3D to develop and realise a new concept for his optician’s shop. We succeeded in making ZieZo Opticians stand out in such a way that coincidental passers-by in Dorpsstraat in Oisterwijk cannot help but notice the shop.
The key themes of ZieZo Opticians are transparency, openness and low-threshold accessibility for shoppers in the town centre. People can now walk into the shop without any problems, look around and gain ideas. The interior is completely in line with the collection and just as hip as the glasses on display.
The standard unit has been transformed into a striking, elegantly designed marvel with a playful use of space that is a delight to behold.
Store3D was responsible for the entire project from design to implementation. This also included applying for permits from the local authorities for the façade alterations.
There is no hesitation in Panis’ of Store3D, “It’s incredible how Store3D manages to understand someone’s ideas completely and transform them into such an amazingly good retail concept. Our customers are extremely positive. Passers-by even stop in the street to have a look”.